Smartwatch shipments declined by 51.6% year-on-year, in line with a brand new report by market analysts IDC.
The Apple Watch remained the market chief nevertheless it shipped simply over a million items within the third quarter of 2016 (July – September).
Throughout the identical interval in 2015, it shipped three.9 million. Of the 5 main manufacturers, solely Garmin confirmed development however its figures remained low.
Nonetheless, this was a interval earlier than new variations have been launched, specialists stated.
Nonetheless, it nonetheless means that client urge for food is weak, stated Jitesh Ubrani from IDC.
“It has grow to be evident that, at current, smartwatches will not be for everybody,” he stated.
“Having a transparent goal and use case is paramount, therefore many distributors are specializing in health resulting from its simplicity.”
Apple has positioned its newest model of the Watch as a health system slightly than a luxurious vogue accent – it discontinued the gold version of its authentic wearable, which retailed at $10,000 (£eight,000), final month.
The brand new model can monitor swimming exercise and a particular version, in partnership with health large Nike, is because of go on sale on Friday, 28 October.
“This newest quarter is just not a real illustration of what’s taking place with wearables,” stated trade analyst Ben Wooden from CCS Perception.
“The brand new Apple Watch was looming, Samsung has introduced new merchandise that aren’t delivery but and Google has delayed the following launch of Android Put on.”
IDC regarded solely at smartwatch manufacturers which run third-party apps in its market report.
It discovered that:
- Apple’s year-on-year decline when it comes to its Watch system shipments was 71.6%
- Garmin was the one model to indicate development with shipments of zero.6 million within the third quarter of 2016 in contrast with zero.1 million in 2015
- Samsung shipped zero.four million of its Gear and Gear2 watches in each 2015 and 2016
- Lenovo, which makes the Motorola branded Moto 360, suffered the largest drop with shipments down by 73.three%
- Pebble additionally slowed from zero.2m to zero.1m shipments
The tech giants face huge competitors from conventional watchmakers, Ben Wooden believes.
“We really consider the rising variety of so-called sensible analogue watches are the place the primary motion might be in 2017, significantly as well-established watch manufacturers like Fossil improve the variety of smarter fashions they provide although conventional watch retail channels,” he stated.