Tesco has apologised for any offence from a beer advert which stated “Good Friday simply received higher”.
The advert ran in some newspapers to advertise “nice provides on beer and cider” within the run as much as Easter.
The grocery store chain stated it might not run the advert once more after it attracted criticism from some spiritual specialists.
Vicar and broadcaster Reverend Richard Coles stated the advert was “terribly and unnecessarily ignorant”.
Good Friday is when Christians commemorate the crucifixion of Jesus Christ.
There may be some dispute about why it’s known as “good”, with some suggesting the day is “good” in that it’s holy, and others that the phrase is a corruption of “God’s Friday”.
A Tesco spokesperson informed the BBC: “We all know that Easter is a vital time of the 12 months for our clients.
“It’s by no means our intention to offend and we’re sorry if any has been brought on by this advert.”
Tesco “received it badly flawed” with the “crass” advert, Michael Wakelin, government affiliate in public training for the School of Divinity at Cambridge College, informed BBC 5 stay.
It was additionally a “decidedly poor method of treating such a holy day”, stated Mr Wakelin, a former head of BBC spiritual programmes.
“I am certain there was no try and offend, I am certain that wasn’t of their thoughts.
“It’s simply spiritual illiteracy; ignorance in the event you like, round what spiritual individuals maintain pricey, and that’s my foremost concern,” he added.
Reverend Richard Coles stated on Twitter that the advert “causes pointless offence to many. It did not have to.”
Nonetheless, different Twitter customers felt the advert was not offensive.
“Prefer it or not the Easter can be a secular vacation in addition to a spiritual one. Most are travelling to households relatively than to church,” one person wrote.
It comes after Cadbury and the Nationwide Belief have been criticised for apparently dropping the word Easter from their egg hunts.