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Britain and different western international locations are shedding the battle in opposition to extremism on-line, analysis has instructed.

Extremist content material on serps is turning into ever extra dominant, the Centre on Faith and Geopolitics and agency Digitalis has discovered.

The federal government’s counter-radicalisation efforts appeared in solely 5% of the content material analysed, so high-risk key phrases had been going unchallenged, it discovered.

The federal government stated it had taken down 250,000 items of fabric since 2010.

House Secretary Amber Rudd stated she wished to deal with the difficulty “head-on”.

It begins with the bait: superficially bland, non-violent content material that comes up when somebody searches on-line for subjects like “kafir” or unbeliever.

However, in response to the analysis, the search outcomes usually embody requires the downfall of democratic methods or the introduction of a caliphate – a state ruled in accordance with Islamic regulation, or Sharia, by God’s deputy on Earth, or caliph.

The reader is shortly led on to extra extremist content material, together with calls to kill non-Muslims.

Analysis carried out in Could 2016 discovered that every month there have been, on common, almost half 1,000,000 Google searches globally and at the very least 54,000 searches within the UK alone, for key phrases that returned outcomes dominated by extremist materials.

Since then the issue has solely received worse.

The conclusion: individuals are not being radicalised simply on social media, as was beforehand thought, however throughout their on-line searches earlier than they even go on social media.

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House Secretary Amber Rudd stated she wished to deal with the difficulty “head-on”

Extremism knowledgeable Eman El-Badawy instructed the BBC: “Folks all the time knew after they had been a jihadist video the place it got here from, because it was clearly branded.

“However this can be a a lot deeper drawback.

“It is extremist content material popping up as a useful resource, virtually like a Wikipedia entry, that individuals check with.”

The federal government has acknowledged the extent of the issue.

The House Workplace, Overseas Workplace and Metropolitan Police have all been working laborious to deal with extremist content material.

A unit generally known as the Counter Terrorism Web Referral Unit, a three way partnership between the police and the House Workplace, is taking down a median of two,000 items of extremist content material each week, with a complete of greater than 250,000 examples of extremism faraway from the net since 2010.

Ms Rudd stated on-line terrorist propaganda posed a “very actual and evolving menace”.

On Thursday, she welcomed the dedication from communication service suppliers, which embody cell phone and broadband corporations, to arrange a cross-industry discussion board.

“I stated I wished to see this tackled head-on and I welcome the dedication from the important thing gamers to arrange a cross-industry discussion board that may assist to do that,” she stated.

“In taking ahead this work, I would wish to see the go additional and quicker in not solely eradicating on-line terrorist content material, however stopping it going up within the first place.

“I would additionally wish to see extra help for smaller and rising platforms to do that as nicely, to allow them to not be seen in its place store ground by those that need to do us hurt.”