Universities challenged on top 1% advert

Universities within the UK are being challenged over claims to potential college students that they’re within the “prime 1%” of the world’s universities.

Studying College goes to need to take down such a declare after a grievance to the promoting watchdog.

College rankings are more and more influential for recruitment, notably for abroad college students.

Within the new World College Rankings, the highest three are US universities – MIT, Stanford and Harvard.

Cambridge is the very best ranked UK college, with three different UK universities within the prime 10 of this world league desk, revealed on Thursday.

Promoting to college students

However the promoting watchdog has been analyzing a grievance about how college rankings are being utilized in advertising and marketing.

An outline of Studying College as being within the prime 1% worldwide had been challenged by a complainant, who stated such a determine couldn’t be substantiated and could possibly be deceptive.

The Promoting Requirements Authority says that this has been “informally resolved”, with the college agreeing that it’ll take away the declare, with out going forward with a proper investigation or ruling.


Prime 10 QS World College Rankings

  1. Massachusetts Institute of Know-how (MIT)
  2. Stanford
  3. Harvard
  4. California Institute of Know-how (Caltech)
  5. Cambridge
  6. Oxford
  7. College Faculty London
  8. Imperial Faculty London
  9. Chicago
  10. ETH Zurich

There are various completely different college rankings, together with for particular person topics in addition to for establishments, and the outcomes are sometimes used as proof of worldwide standing.

And the problem over how such rankings are utilized in advertising and marketing could have implications for a lot of different universities.

Charles Heymann, the College of Studying’s head of company communications, welcomed the clarification over how universities can current world rankings.

“It now wants to analyze each single different UK college which claims it’s within the prime 1% on the planet, somewhat than ready for particular person complaints to be made,” he stated of the ASA.

Mr Heymann stated that Studying was within the prime 200 of the Instances Greater Schooling and QS rankings.

“Like dozens of different UK universities in recent times, we judged this put us within the prime 1% out of an estimated 20,000 establishments internationally,” he stated.

“We settle for, although, the ASA’s view that this might not be proved given no league desk assesses each single college worldwide.”

London prime metropolis

The most recent annual findings of one of the crucial excessive profile rankings have been revealed, itemizing nearly 1,000 universities.

The QS World College Rankings exhibits the Massachusetts Institute of Know-how (MIT) as soon as once more rated because the world’s greatest, with the highest three unchanged from final 12 months.

The rankings have in mind:

  • analysis publications and citations
  • the views of lecturers and employers
  • ranges of worldwide engagement

Cambridge, Oxford, UCL and Imperial are all within the prime 10, however there was an total downward pattern for UK universities.

There are 76 UK universities within the worldwide rankings, however the compilers say 51 of them are in a decrease place than final 12 months.

However London has extra universities within the prime 50 than another metropolis on the planet.

Nick Hillman, director of the Greater Schooling Coverage Institute, blamed a scarcity of funding for the general slip in rankings for UK universities.

“The competitiveness of UK universities has been affected by austerity. Particularly, tuition charges have been frozen for 5 years and analysis funding has not grown as quick as in another international locations,” stated Mr Hillman.

Ben Sowter, head of analysis for the QS rankings, stated it additionally confirmed that the “remainder of the world is changing into more and more aggressive”.

However he stated that UK universities have been exhibiting the “continued pressure on college assets, which seems to be having a deleterious affect on not simply analysis, but in addition the capability to ship world-class instructing”.

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Printed at Thu, 08 Jun 2017 01:16:43 +000zero