Apple acquires digital magazine platform Texture

Apple is shopping for the journal app subscription service Texture for an undisclosed quantity.

Texture gives US-based customers limitless entry to greater than 200 titles for a month-to-month price of $9.99 (£7.19).

It’s at the moment owned by Subsequent Subject Media, which is backed by journal publishers Conde Nast, Hearst, Meredith, Information Corp, Rogers Communications, and Time Inc.

Apple said it was “dedicated to high quality journalism from trusted sources”.

Texture was launched in 2010 and received a “Finest Of” award from the App Retailer editorial crew in 2016

One media analyst mentioned the transfer to accumulate Texture was Apple’s method of making an attempt to appease content material publishers, who had been upset by the launch of its Information app in 2015.

On the time, content material publishers mentioned they had been involved that the Information app would threaten which sorts of content material customers had entry to, and alter the methods wherein individuals consumed content material.

“A variety of that is speaking the discuss. In the event that they actually needed to assist journalists, they might give publishers a waiver on the 30% tax Apple takes from App Retailer income,” Enders Evaluation’s Joseph Evans advised the BBC.

“That would not price Apple something, and it might be a giant assist to publishers.

“However as a substitute they do these user-facing issues.”

He acknowledged, nevertheless, that Apple’s involvement might enhance curiosity within the eight-year-old service, which in flip would assist publishers earn more cash.

Apple already runs a music-streaming subscription service and has been commissioning new tv content material, resulting in hypothesis that it’d launch a rival to Netflix.

Printed at Mon, 12 Mar 2018 18:55:47 +0000