Ikea will begin experimenting with promoting its well-known flatpack furnishings via on-line retailers in what marks the most important change in the way in which the Swedish chain does enterprise.
The transfer is available in response to modifications in the way in which shoppers purchase big-ticket gadgets akin to sofas.
Ikea can be testing new sorts of shops in metropolis centres smaller than its huge edge-of-town shops.
The retailer has not stated which web sites will likely be a part of the check.
The likes of Amazon and Alibaba are considered doubtless contenders, nevertheless, given their reputation with shoppers.
Torbjörn Lööf, chief govt of Inter Ikea, told the Financial Times it was “the most important growth in how shoppers meet Ikea because the idea was based. We wish to be taught … we wish to learn how we might hold our id on a third-party platform.”
Ikea sells a lot of its merchandise by itself web site, however was a late arrival to the net retail market.
Final month Ikea stated it was buying Task Rabbit, an app that matches shoppers with individuals who can assemble furnishings in addition to do different chores akin to cleansing or portray.
Inter Ikea stated on Monday that international turnover rose 5% to €38.3bn (£34.2bn) for the 12 months to August.
The retailer now has 403 shops in 49 markets, with one other 22 deliberate within the coming 12 months.
It additionally plans to proceed rolling out new codecs and broaden its e-commerce actions, Inter IKEA stated.
Ikea shops are owned by 11 franchisees, of which IKEA Group is the most important with 355 shops.
Revealed at Mon, 09 Oct 2017 16:22:03 +0000