“Are you prepared for honesty? Get constructive criticism from associates and colleagues, in complete anonymity.”
That is the promise of a brand new messaging service that has exploded in reputation throughout the Arab world.
Sarahah is called after the Arabic phrase for “honesty” and permits customers to ship and obtain messages anonymously from folks of their social networks.
It was created by a Saudi programmer, Zain al-Abidin Tawfiq, who says the positioning has garnered greater than 270 million views and 20 million customers in only a few weeks. Web stats agency Alexa says the positioning is already one of the most popular in Egypt. It has almost 2.5 million Egyptian customers, in accordance with Al Jazeera, together with 1.7 million in Tunisia, 1.2 million in Saudi Arabia, and sizeable followings in Syria and Kuwait.
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The recognition of the positioning, which launched in early February, has spilled over to much less nameless social networks, the place customers shared screenshots from the messages they obtained on Sarahah. The messages embrace confessions of romantic attraction, scathing remarks on folks’s personalities, and declarations of homosexuality.
There has additionally been an energetic on-line debate in regards to the website.
One Twitter consumer, Omar Ashraf, put the enchantment of Sarahah all the way down to hypocrisy: “We now have to cover behind anonymity to be sincere with one another,” he tweeted.
However one other tweeter, Joseph Alfred, was touched by the notes being swapped: “I want individuals who have despatched honest messages might make themselves recognized, so we might recognise their worth in our lives.”
Tawfiq, the developer, stated that he had the enterprise market in thoughts when he first created the web site. He observed that firm staff had problem giving their bosses suggestions.
“There are a number of obstacles [to open discussion] equivalent to variations in age or rank, so in some instances anonymity makes presenting criticism extra comfy,” he instructed Al Jazeera.
Tawfiq stated that although he “did in no way” count on the web site to develop into so in style so rapidly, he was proud of how issues have turned out thus far.
Weblog by Nada Rashwan, BBC Monitoring
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